The Google logo is one of the most predominantly identified and known trademark. Though the basic idea behind the logo has remained constant throughout, there have been minute changes made to it over the years. The first logo was created by Sergy Brin using GIMP. Google logo has evolved beyond expectation over the recent years to include variations to accommodate important birthdays, festivals and other landmark events like the Olympics. This article discusses the history of Google logo.
From its inception, the Google logo is known to have been designed with simple, plat and primary colors. The font as well as remained the most widely well placed. Ruth Kedar, the designer of the latest Google logo is noted to have observed the idea behind the Google logo and connectivity with the people.
The history of Google logo can be said to have started off with an exclamation mark, similar to what Yahoo is known for. The next major step in the history of Google logo was in 2010. The new Google logo was reviewed towards the end of 2009 and introduced in 2010. The new logo altered the color of it’s ‘o’ to a slightly more orange shade compared to the earlier yellow color.
While the Google logo has remained the most constant from 1999 to 2010 in the history of Google logo, the next change came soon after 2010 in, 2013. In 2013, the logo assumed a more two-dimensional flat version and minor changes in the shades used in the logo. The second ‘g’ in the logo moved right by one pixel and the ‘l’ moved a little right and down by one pixel.
Another notable improvement in the history of Google logo is the use of colorless logo by Google from time to time. The colorless logo is used to signify a period of mourning, usually implemented in the local area concerned. The air tragedy killing the Polish President commemorated the use of the colorless logo. It was again used in the aftermath of the Qinghai earthquake in China.
The Google doodle also finds a significant place in the history of Google logos. Google doodle was introduced by Sergy and Larry Page to notify the users of their absence in the event the servers crash during their absence during the burning man festival, 1998. Subsequently they contracted outside designers to work on the Google doodle and made it in-house much later. Currently Google doodle is an exciting part of Google that keeps the users informed, entertained and inquisitive.
Google logo does indeed have an interesting history and is evolving by the day thanks to Google doodle, it is definitely one of the most talked about Trademarks of our times.