Google Places is a service that allows you to list your business on Google Maps. This allows your customers and potential customers to easily locate you. The benefit of this is that is absolutely free and you can manage the information of your business in case of any change, expansion or new services. Listing yourself on Google Places is easy; it requires you to provide basic information about your business. The importance of Google Places for small businesses is as follows:
Listing yourself on Google Places helps spread awareness and information of what you do. When any user runs an organic search on Google for the services you provide and you are listed on Google Places your business will appear in the organic search results as well. The importance of Google Places for small businesses is that it provides an absolutely free way to appear on the Google results, spreading awareness about your business.
2: Search Page Ranking:
Google Places focuses on similar businesses in the same area. The importance of Google Places for small businesses is that your competition on that search is only locally present similar businesses. Your search page ranking is much better than when you have to compete with a wide territory of competitors.
3: Online Presence:
Another importance of Google Places for small businesses is that it provides you an online presence where you can disseminate required information to customers. Even if your business does not have a website, required information can be communicated through Google places.
Another advantage of Google Places is the reviews your business gets from customers. The importance of Google Places for small businesses is that your potential customers will get to see the quality of your services through this. Not every business can afford to spread word and reviews on paid websites. This allows the business owners to build goodwill and gain more customers or clients.
5: Google Maps:
Another importance of Google Places for small businesses is that it enables users to find your location on Google maps. The use of Google maps is growing exponentially, allowing businesses to be located easily. You might do away with listing yourself on yellow pages and spending money on putting up directions. Google Maps will lead the customers to you with no extra cost or trouble.
Google Places is hence a boon for small business that cannot afford to spend on marketing, awareness campaigns and paid reviews from experts. It helps you be at the front-line of competition.