Calvin Klein Underwear latest campaign ‘#mycalvins” features young stars like Justin Bieber, stripped to their underwears and posing the question: What do you do in yours?
The latest Calvin Klein ad campaign has become an instant hit. The young celebrities were the ones to share their own pictures on different social media websites. The two most important participants of the campaign – Justin Bieber and Kendall Jenner – sent their #mycalvin statement to more than 85 million followers through one website, and to around 103 million people on another.
The 20 year old celebrity, Kendall Jenner is featured in several pictures wearing her Calvins and declaring that she stands tall. Jenner also shared a small video in which she is seen lying on bed with only her underwear. There are close up of her eyes, belly, lips and the rare. The statement can be seen flashing in between the flipping video.
Justin Bieber is posing in black briefs beside a statue. The caption of the picture states that he flaunts in his Calvins. In another picture Justin Bieber is seen in white underwear. He is obviously more relaxed and confident in the new picture which has 75 hundred thousand likes on the official page of Calvin Klein.
Other stars are also focusing on the nostalgic era of the nineties and aligning their ‘My Clavin’ campaign into every aspect of their daily lives. The hashtag is carrying the collection to the PCs and smartphones of the people in such a manner that they do not need to buy a magazine or search for an advertisement within a newspaper. It is simply everywhere.
Another great aspect of the ‘My Calvin’ campaign is that it has almost done away with the glossy images that are generally associated with such high profile ads. It features raw talent as well as real people – an idea that is still in the evolutionary phase. Calvin Klein certainly knows how to entice new customers and retain old ones.
Of course, all the Calvin Klein fans are still nostalgic for the grand campaign of the product led by Kate Moss and Mark Wahlberg in 1992. The couple was, then, known as the original rebels. Justin Bieber and Kendall Jenner have opted for the same rebellious look in their latest pictures.