Twitter is one of the most popular social networking sites in the world. With their short tweets of 140 characters each it helps short but direct messages around. Twitter is a very useful tool for businesses as a part of their awareness and marketing strategies. This article deals with a list of twitter benefits for small businesses. Small businesses have a lot to gain from twitter owing to the fact this is inexpensive and very effective in spreading the word.
1: Customer Satisfaction:
The first on the list of twitter benefits for small businesses is that your presence on twitter helps you monitor customer satisfaction. Customers give their feedback, reviews and opinion n twitter. You can cater to your customer satisfaction directly without spending any extra money.
2: An Addition to Your Website:
The second on the list of twitter benefits for small businesses is that it enhances the productivity and effectiveness your current website for your business. Adding a live twitter feed will help you give your customer’s information and updates in real-time. It also helps you to interact better with your customers.
3: Private Communication:
The third on the list of twitter benefits for small businesses is that it helps private conversations with customers. If there is any information about offers, deal, personal relationship that has to be shared with a particular customer you can use twitter.
4: Keeping an Eye on Competition:
The fourth on the list of twitter benefits for small businesses is that you can be aware of your competitor. Today, practically everyone uses twitter and by observing what your competitor’s are tweeting, you can keep an eye on your competitors marketing strategy, business plans and so on.
The fifth on the list of twitter benefits for small businesses is that it will definitely gain publicity and recognition for you. With nearly 300 million users, twitter provides a platform to reach a very large customer base in no time. You can also take time sensitive actions when it comes to your product. Bad publicity is not good for anyone and you can react to anything immediately with twitter and control the perception of the public.
6: Keeps you Updated:
The sixth on the list of twitter benefits for small businesses is that yo u can update yourself of the happening in your industry and take appropriate action when needed. With no costs as to research and analysis you can gauge the mood, likes, dislikes and the wants of the public and deliver the same in your product. There is no better way to observe your customers and potential customers.
Hence twitter is a valuable tool on many counts and businesses would benefit much from keeping active twitter accounts. Today, your image online is very important for your business and twitter is a very good way to establish that.