Create SEO-Friendly Landing – Photo by Unsplash
So you’ve hired the best copywriter and designer duo to make you the perfect landing page. The copy has a high conversion rate, and the design is flawless.
Everything’s great until you realize that you’ve actually accomplished nothing except making both the designer and the copywriter a bit richer. No one is visiting your website. Not a soul to marvel at the design, and not a prospect for the copy to convert. The problem is that you haven’t made your landing page SEO-friendly, and now it just gathers dust in the corners of the tenth page of Google search.
Here, you will find a few tips on how to make your landing page more SEO-friendly, which is the best way to secure both organic and targeted traffic and an entrance to the stage that is Google’s search engine results pages. Keep on reading for some easy ways how to improve your SEO ranking.
Let them land in your domain
Connecting your landing page UdomeRL with your domain name is the easiest way you can boost your SEO performance.
Make sure the URL is closely related to your field and looks legitimate. It should be self-explanatory and make it clear to the visitors what the site is about. Avoid generic and demo URLs; they won’t look attractive, neither to your visitors nor to Google’s algorithm, and will seriously damage your brand, as your domain and landing page will not be consistent.
This will also be helpful in building a strong and interconnected chain of links, either through a reliable link building platform or on your own.
Words are key
What kind of words? Keywords! A good place to start is pondering what someone who wants to visit your landing page might type into their search bar, or better yet, what might someone you want to visit your landing page type into their search bar?
Eventually, you’re going to want to do thorough research on the keywords being used in your industry and implement them intelligently into your landing page.
Endeavor to find the terms relevant to your brand and then figure out what’s the lucky combination (long-tail keywords) will get you to the very top of a Google search. Be as specific as you can, as general terms like “business” are not going to cut it. Try something like “SEO business strategies” or something even more specific for the best results.
Photo by Unsplash
Strategical employment
Once you’ve found your keywords, implement them strategically throughout your landing page for maximum effect. The most important places you can put a keyword are:
- Title tag: on the top page of your browser tabs
- Meta description: a short description of the page in SERPs
- Header tags: Google and HTML have something in common, and that’s prioritizing header text by their numerical order; make sure to put the most important text in H1
- Image file names: a short description of the images you use in your landing page
Make it user-friendly as well
The algorithm is not the only way Google rates the pages. There are also reviewers who are focused on the human experience of visiting the page, so be sure to focus on that as well.
Be sure to cater to the visitors of your landing page through the design, ease of use, and orientation. It also seems that pages that offer the most value get the best ranking since long-form landing pages tend to get better results. Why?
Because they also tend to have more well-researched, relevant, and valuable information in them. Also, make sure that your landing page is well adjusted to mobile devices and that you minimize the loading times.
You can accomplish this by switching to a faster web host, utilizing smaller picture files, and getting rid of redundant plugins. After all, if someone’s looking for a flexible job and they’re in a rush, a five-minute load is going to provide them with an abysmal user experience.
Back yourself up with backlinks
Having backlinks or links which lead to your landing page that someone else has posted is like them guaranteeing that you provide quality content. The more popular and relevant the person or website sharing the link, the better.
Moreover, make your content easy to share and you will be guaranteed to generate organic and targeted traffic, which will not only blow the dust off of your webpage but also provide someone for the design to impress and the copy to convert.
