Experience the Audi Concept C, a next-generation electric roadster shaping 2027. Street-legal prototypes feature haptic controls, advanced tech, and a driver-focused cabin, redefining high-performance EV sports cars.
Concept C Previews Audi’s 2027 Electric Roadster
Audi has confirmed that the Concept C previews its 2027 production model, with street-legal prototypes already being tested on public roads in Spain. First revealed as a design study in September 2025, this all-electric two-seat roadster is now closer to production than most concept cars.
Design Debut and New Principles
The Concept C made its public debut in Milan and later appeared at a unique stand at the IAA in Munich. The electric roadster showcases Audi’s four new design principles: clarity, technology, intelligence, and emotion, blending futuristic aesthetics with high-tech functionality.
Street-Legal Prototypes Signal Production Commitment
Unlike typical concept cars, the street-legal prototypes demonstrate Audi’s serious commitment to production. The automaker expects to sell a limited global run, described as a “very low five-digit number,” with prices estimated between $60,000 and $160,000.
Interior Technology Meets Human-Centered Design
Inside, the Concept C blends technology and emotion seamlessly. Every physical control delivers tactile feedback, known as the “Audi click.” Haptic elements on the steering wheel and center console provide precision, while a foldable 10.4-inch display remains hidden until activated, keeping the cabin calm and uncluttered. Digital elements are always nearby but never dominate, balancing analog and digital experiences.
Performance and Platform Remain Under Wraps
Audi has not yet disclosed battery capacity, output, or performance figures. The Concept C is expected to sit on either a PPE-derived architecture or a new sports car platform shared with Porsche’s 718 Boxster and Cayman EVs.
Driver-Centric Innovation
Staying true to Audi’s legacy, the Concept C emphasizes the connection between driver and machine. Every click, touch, and movement is designed for precision, blending high-tech innovation with a human-centric feel.
Continuing Audi’s Legacy
The Concept C continues Audi’s tradition of combining bold design, innovation, and performance, following in the footsteps of iconic models like the TT, R8, RS 6, and Auto Union Type C racing car.
With advanced technology, intuitive controls, and emotional design, the electric roadster marks a new era of clarity and high-performance electric vehicles.
