Trends that Shape Food and Beverage Industry in 2020


Technological changes happen so fast! It was just yesterday that the word “trends” was only heard in automobile and fashion discussions. Look at us now, we can confidently talk of “trends” even in the food and beverage industry. Seemingly, things are changing more quickly than expected. This article discusses the various trends that shape the beverage and food industry in 2020. Therefore, it’s of utmost importance to read along and get updated on what you may not know.

food and beverage industry trends

Let’s find out how we got here!

1. Ready to Drink (RTD) Cocktails

2020 boasts the arrival of brand new RTD cocktails. Currently, the cocktails are marketed by both startup and well-established labels. Why is this so? Consumers are becoming more conscious of the state of their health. Apparently, one of the best beverages that they find appealing to their needs and tastes are the low sugar RTD cocktails. These beverages come in low alcohol content and natural ingredients. The target audience of these products is younger consumers. This age group is quite scrupulous and well-versed with these beverages. The products are transported in shipping container liners which offers protection against environmental hazards.

2. Immediate Service

Nowadays, many people spend less time preparing meals in the kitchen. Also, going out to eat in restaurants is slowly being washed away. The demand for convenience has led many people to begin ordering food online. Consumers are turning to e-commerce platforms to get doorstep deliveries. Who wouldn’t want this convenience? These online platforms are now looking into modifying consumer purchases methods and promoting simplicity. Buyers anticipate their beverages to be delivered immediately. Though this is not a new trend, it is likely to elevate even more in 2020. It’s neither laziness nor junk eating, do you know why? Because even the consumers who aren’t planning to leave their normal diet can still get healthy meals. Food and beverage retailers are willing to prepare specific meals for their specific customers while using brand-new spices and ingredients.

3. A Focus on Microbial

Take a minute and think about the yogurt, kimchi, and sauerkraut. You realize that all these and many more contain bacteria that have benefits to the body. Seemingly, the microorganisms like bacteria, algae, and yeast are becoming a part of diets consumed. But 2020 still comes in style! These microorganisms are gaining a larger share on plates. The advancement in technology now favours microorganisms-related food and beverage innovations. This is a chance for consumers to enjoy the proteins they’ve always been familiar with in a delicious and efficient manner. Food firms are already employing the use of microbial technology and to ferment and bring forth animal proteins. Shipping frozen food gives consumers a chance to enjoy microbial meals in their right temperatures.

4. More Fun Foods for Kids

2020 has witnessed many parents introducing their children to more adventurous beverages and foods that bear significant health results. We’re talking about spiced, fermented, and food with significant amounts of umami flavours, but still very healthy. Think about some more colourful kinds of pasta and fun shapes of fish sticks. Yes, that’s the glory of 2020. After all, healthy diets don’t always have to be boring!


Industry analysts and experts will tell you that all these trends are a collaboration of innovation and technology. The trends are aimed at giving the end consumer ultimate convenience. We’re to expect more food delivery in 2020. Other predictable trends are fibre-loaded functional foods and “regulated” cannabis. At the same time, this year seems to have focused more on sustainability. Various resource-efficient and circular practices are being adopted for the sake of sustainability. All these just for you!

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Article Author Details

Joyce Kimber

Joyce Kimber is an entrepreneurial writer. She always finds new ways to improve her work performance and productivity.