2019 is no different than 2018, but there are some certain things you need to keep in mind when you are working on your website. This time, optimizing it for mobile without compromising on design and content is key to getting it ranked in search engines today (especially Google).
When it comes to your website’s homepage, you need to make sure that it is properly optimized without content getting shredded. Also, it must respond well and work on both desktops and mobile.
Before you optimize it, ask yourself the question: “How has your home page been functioning lately?”
Has your home page been working well lately? Has it been properly tested? Have all of its sections been responding properly?
When you launch the website, you also need to check if all pages have been running well by monitoring them constantly. A few glitches can be present and be removed if found on spot. At times, they can get neglected but if neglected for long, the glitch can grow into a large one.
Your homepage can have a few common mistakes that are easy to repair, regardless of the amount of content present on it. When users visit your website, it is imperative that you catch their attention and bring them on board in an instant. For this purpose, your homepage is really crucial.
Handy tips to keep your homepage in check
On the recommendation of experts from a web design company Chicago, here are some tips that are helpful so you can create a captivating homepage for your websites visitors to become customers.
1. Make the website user-friendly
When users click on your website, they should be able to navigate through it seamlessly. For this, the menu icons need to be placed accordingly and the language used should be simple. This depends on the kind of layout your website is using.
An efficient layout is essential in order to keep the visitor on the website for longer period of time. If the visitor on the website wishes to share about it on social media, include the social media sharing buttons. If the visitor is unable to find something they wish to look for, add a search feature button so they can search for it with ease.
Add additional languages, if your target market also has speakers from another language. Say, if you are a business based in Los Angeles, then you need to make a Spanish version of your website as well as an English version. If you are based in Montreal, then you need to have both French and English language versions of your website.
2. Homepage graphics should be captivating
If you are presenting images on your website’s homepage, then it is important that your images be informative and of high-quality. It helps visitors decipher them when they view them. However, excessive use of images can really turn the user off.
Needless to say, not all websites are Pinterest. Using images and plugins is not a bad idea but they need to be relevant to your niche. If you are a car dealership, you cannot add images of birds or hamburgers. Even if you add images, describe them. A balance of words and images is necessary.
3. Structure the content well so users can read quickly
When creating content for the homepage, ensure that it is concise, clear and uses bullet points instead of paragraph.
Brief & strong bullet points help deliver the message your website intends to cascade to visitors. It also helps give the reader a brief yet direct answer to your business’s purpose of existence and function.
In case if you are facing trouble in writing content that is strong, effective yet brief; then do not hesitate in contacting a team of web design professionals or an agency.
4. Contact information should be easy for the visitor to find
Include the business’s contact information at the top corner of the page. It will be easy for the user to see where your business is situated, the email and the contact numbers so they can contact your business directly.
This gives the visitor knowledge of your business’s location and how they can contact you within business hours.
Over to you
The list is brief, but it is handy and helpful. The homepage is the landing page of your website and it not only needs to be captivating but also user friendly, concise, robust and communicative. Hopefully, implementing this list will help your website’s homepage stand out.
