Why Is PrestaShop the Preferred Choice for Ecommerce Startups?

Prestashop is arguably the most popular ecommerce platform in the world today. Used by millions of businesses around the world, it is particularly popular with ecommerce startups. While there are a number of alternatives in the market, Prestashop does provide something unique to new businesses. This is why it ranks among the top choices for them.

prestashop mobile app

When you are choosing the right platform for your business, you need the ideal balance of investment and value. And with the wide range of options in the market, making the right choice can be hard. If you are reading this, you have probably already considered opting for Prestashop mobile site. But you might have narrowed your list down to the top 2 or 3 and now, you cannot decide between them.

If that is the case with you, then here are some key factors that will help you decide. Let’s start.

Top Reasons for Choosing a Prestashop Mobile App or Website

1. It is Open Source

Open source platforms are by far the most versatile in any market. This is primarily because many developers are working on it at any given moment. So, finding the right extensions and add-ons as well as scaling your copy is not hard at all. At the same time, it comes at a fraction of the cost which you must bear for any software which is not open source. For startups, the money-savingvalue of Prestashop android app is immense.

2. It Offers Automatic Search Engine Optimization

SEO can be a complicated thing to get right particularly for startups. If your business does not have enough resources to dedicate to an in-house SEO team or even hire SEO services externally, then Prestashop’s inbuilt SEO features can do the job for you. From generating, SEO-centric URL to automatizing critical functions like generating a sitemap, robot.txt files, .htaccess, as well as W3C compliance, Prestashop performs all these functions.

3. It Features Web Service APIs

Prestashop’s open source code means there are constant updates coming through. These help increase performance and deliver high-value domain-specific features. In particular, the REST API allows for data access in two unique formats -JSON and XML. So, startups can choose which format they want to store their data in and make maximum use of it in their stores. The data format will also impact their store load times and with the right Prestashop mobile calibration, might give them an edge over competitors for bounce rates.

4. It Has In-Built Digital Marketing Options

Digital marketing is the key online success to any degree. Having the ability to perform digital marketing functions from the get-go is going to be essential for startups. This can help them establish a firm foothold in the market if they use it effectively. Prestashop mobile sites will have various critical features inbuilt which can help startups achieve a high degree of digital marketing efficiency.

5. Client-side Transaction Processing

If you have an online shop, then having a predefined payment processing gateway is a great help. This is particularly true for startups which cannot expend a lot of money to process payment protocols. When you build a Prestashop iPhone app, you will automatically get the payment gateway and protocol. This will ensure that your store is ready to process orders right from when you launch it and offers a trusted secure and diverse payment protocol.

6. Performance Analysis Tools

In order to thrive in the highly competitive ecommerce market, you need to have select tools which can help you understand what you are doing well and what you can do better. Prestashop mobile apps will have pre-developed performance analysis tools which will help you get a clear picture of your operations and evolve their efficiency. This is critical for long-term success and so having these tools for startups is a great way to optimize business processes.

7. Customer Relationship Management

CRM is a field unto itself and has its own dedicated software. A start-up cannot hope to compete in this area with more well-established businesses. However, if you get a Prestashop mobile site, then you can enjoy the benefits of a scalable CRM process from the start. This is sure to help you draw more business and cultivate brand loyalty among clients. You will need to scale the CRM eventually once you acquire a target market and get regular business. However, for the start, having this tool at your disposal can help not only manage relationships but also sync up all digital marketing activities.


Mobile apps on Prestashop can be the ideal start that your business may need. The above benefits are definitely going to give your company an added advantage on many fronts. However, it is important to calibrate these options to best fit your requirements. Then you can be sure you are getting the best value for money ecommerce platform that will support your business ambitions for years to come.

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Article Author Details

Rakesh Jain

Rakesh Jain is the co-founder and CEO of MobiCommerce. When he is not busy taking the company to newer heights, he authors detailed blog posts for leading publications, teaching eCommerce store owners different ways to manage, grow and scale their business. As a seasoned entrepreneur, he is passionate about proactively finding the “next big thing.”