Every eCommerce store in the coming months is going to fight for a spot to upsell its products and services to the target audience. This is nothing new. As the holiday season approaches, every eMarketer today is looking for ideas to upscale their sales figures.
Keeping this thing in mind, there was a report shared by Amazon, wherein it was reflected that 35% of revenue is generated with the help of an effective marketing strategy. Another research by Forrester Research Analytics claims that 10-30% of sales occur with the help of the eCommerce platform.
In the holiday season, it is exceptionally critical to increasing your eCommerce sales. However, the most important thing is to get acquainted with the revenue generation with the help of the marketing strategy.
In the forthcoming sections of this write-up, we have provided specific power-packed strategies that will help you to increase your eCommerce sales this holiday season. We promise after reading this piece of content; you will be in a far better position to take advantage of Magento eCommerce development to upsurge your sales figure and take advantage of the home season.
Let’s get started with the strategies.
- Select an Appropriate Place to Upsell
Scrutinize and find out the most prominent page of your web store that can be used to convert your customer and upsell. It can be anything from checkout, landing page, product page, the home page, or even blog page. As per your findings, it is possible to segment your sales strategy.
Take the assistance of the hotjar and check out the impressions where all your customers have reacted to the elements provided. You need to use upselling techniques wisely to maximize your revenue potential.
In addition to hotjar, we also recommend you to evaluate Google Analytics to get information related to the click-through rate of the pages, an accurate report about the geographic/demographic habitat of the visitors.
- Develop a Persona of the User
It is exceptionally vital to get to know about your customers in a better way. One way to do that is by holding surveys and quizzes. These will keep you well-informed about the changing preferences and niches of your visitors. It is equally important to study the consumer profiles starting from their role in the organization they work and the goals that they have already achieved. Answer all these things.
If you can create a specific buyer’s personas that will be more useful. This way, you will be able to enrich your client base. It will also increase your customers based on the categorization.
- Select the Right Medium of Communication
The communication medium is a very critical aspect when it comes to pitching for your brand through content. It should be able to connect with your customer who finds your products/services useful. Always show your courtesy when it comes to contact forms, customer care platform, and more.
- Provide Free Shipping
It has been researched and found that most of the customers prefer those eCommerce stores that provide free shipping options. Furthermore, 3/4th of the customers only add products to the cart to get free shipping. Remember, your customers are smarter since they are spending money on your products and services. They would prefer a cost-effective product with a free-shipping option instead of a high-cost item with shipping charges.
- Create a Sense of Urgency Amongst Your Customers
Remember, to upsell you need to have a timer on your offer. In the professional world, this means that your products need to be displayed as best-valued products/services with a limited time frame offer. This means that you need to create a deal that provides now or never kind of scenario for your customers.
- Celebrate the Start of the Holiday Season with an Upsell Offer
Holidays are the perfect time to showcase the value to your customers. You can do that with the help of gifts. Remember, your customers wish to celebrate the holiday season and what better than watching their hotjar analysis of your website and then apply upsell strategies to increase your revenue.
- Sell Products with Minimal Price
Remember, the price of the upsell should always exceed or even more significant than the products or services’ prices your customers are looking to purchase. This way, you will be able to entice them to buy products and provide incentives this holiday season.
- Be Ready With a Backup Plan
In case the product that you are upselling goes out-of-stock, it is essential for you to have a reliable backup marketing strategy that can counter this limitation. You can do that by offering an alternative/additional product for upselling.
- Upsell After the Completion of the Purchase
You can upsell more products to your customers even after they have placed the order. The trick is to add additional products for upselling that is connected to the shopping cart items. One of the best post-checkout upsell is WooCommerce Upsell. Check it out, here.
- Use Email Marketing Tactics to Boost Sales
Today, email marketing is considered to be an effective marketing strategy that can be used to boost sales. People use it for different emails like cart abandonment emails, partnership promotions, come back emails, new launches, memorable events, and much more. However, to date, no one has given a thought to push upsell oriented email to your customers who have just completed purchasing products from your store. Remember, a simple recommendation email or a suggestive email can do the trick to entice your customers to purchase more this holiday season. Think about it!
Final Words
These are some of the power-packed holiday season strategies to increase your eCommerce sales. Go through the strategies mentioned in this write-up to maximize your earning potential. To take advantage of this holiday season, we suggest you take the help of a professional Magento eCommerce development company and grow your online business to the pinnacle of success. This is your chance to do something big. Remember, it is now or never!
