Branding is not just about logos and advertisement, but it is the perception a customer has about your business. It is necessary for a company to build a brand identity so as to build trust with customers. It is a time-consuming process that requires efforts but is crucial for developing a long-term relationship with the customers. Your target audience needs to be aware and should trust your brand. When your company has a solid brand exposure, it results in boosting sales and client base, bringing more projects, and providing an advancement for your services and products.
For increasing exposure of your brand and creating tangible results, you need to work on your brand awareness. It helps your target audience to understand, relate, and be comfortable with the services or products you offer. If you are successful in building your brand awareness among your target audience, you can take your brand on top of the customers’ minds when they think about making a purchase.
Here are a few strategies that can be helpful in creating tangible results and giving your brand the much-needed exposure.
- Do your SEO Research
Search engine optimization, popularly known as SEO, is a great tool that can be used for creating exposure for your brand and bringing in tangible results for your company. Did you know that a greater part of consumers don’t look past the first page of search results, and many among them don’t look past the first few results?
It proves the importance of SEO and indicates that this is what you need to do for your business to thrive. All brands are in a race to achieve more clients, which means many of them with the same target market would be providing similar information. It would make that information lose its power and won’t result in productivity.
You can start with research about SEO approaches related to your market, services or products. Your research will help you in setting your brand apart as an expert in your industry. If you’re targeting the people living in the biggest cities of Australia, you can hire SEO Services in Melbourne to make a huge impact on the masses of this amazing city. The SEO agency will provide you with specific keywords that can help in increasing our brand exposure.
- Partner with Influencers
Partnering with influencers is a great technique to increase your brand exposure and boost sales. Influencers have an established audience and followers, who know and trust them. When these influencers discuss your brand or mention your products in their content, it reaches out to a huge number of audiences and increases awareness about your brand. This is a great idea, especially for those companies that face trouble in connecting with their target audience.
If you are unable to reach your target market directly, you can reach them through their favorite influencers. According to a survey, consumers trust influencer’s recommendations more than traditional advertising. In year 2017, brands acquired around $7.65 on every $1 spent on marketing through influencers.
You can easily begin with influencer marketing by looking for influencers in related industries and reaching out to them. Many companies also offer sponsorship to influencers, and even use them as brand ambassadors or spokespersons. One great example of effective influencer marketing is Ikonick. It is a company that sells canvas art for homes and offices. They use influencers by providing them with their art pieces, and ask them to take pictures with them and post them on social media. This way their art gets across to a number of people, resulting in increased sales and brand exposure.
- Use Branded Packaging
If you trade in goods and products, then using branded packaging can be a great idea. When a customer receives their order in branded packaging, it seems more like a present than a regular shipment. With branded packaging, you offer your customers an experience that sets you apart from your competitors. It makes your customers build an exclusive experience with your company that would always make them come back to you for more.
Customers note every tiny and little detail about their experience with a brand. Their experience starts from the moment they make the purchase and hits its pinnacle when they have your package in their hands. It gives you an opportunity to connect with your consumers emotionally, through graphics and design, and build a relationship that may last for a lifetime. If a fancy packaging can make a consumer feel special, the chance of them returning back to your company will increase massively.
- Use Native Advertising
Making use of native advertising is one of the most productive and compelling ways of increasing brand exposure and expanding your client base. Native advertising helps your brand to reach its target audience in places they are already engaged. You can achieve this by obtaining creditability from your website. For example, if you put up a native ad in a publication like the Daily News, it will build up your connection and help you earn the trust of their large number of readers.
Native advertisement is a great technique that companies should be using today, they are easily ascendable, non-invasive, and can be customized with appropriate messages. In 2019 alone, native advertising is expected to make up for 60% of the digital display market.
- Use Google’s AdSense Auto Ads
Paid advertising is another way to get your brand exposure up and running. It helps you reach our target market in the best possible way. But, narrowing down your audience and presenting them with the right idea can be quite overwhelming. This is where Google’s AdSense Auto Ads play their role. These ads help publishers by showing them the best place for creating and improving their ads. With the help of machine learning technology, you can automatically place Auto Ads on sites that are best suited for your brand. There these ads will efficiently reach your target market.
- Make the Most Out of Social Media
Underestimating the power of social media is the worst thing to do in today’s world. Social media platforms are where the world is today, especially the young generation. There are several platforms but the most popular ones are Instagram, Facebook, and Twitter. Instagram is a powerful social media platform where one picture is worth a million words. It allows people to convey their stories through images and texts. It is a great tool for family and friends to connect with each other, but it is also a great way for brands to reach their customers.
Similarly, Facebook also helps in building brand awareness, but it does more than that. It lets you build a community around your brand. The best such example is Gallant Dill, a self-made entrepreneur, who built an entire community through a group on Facebook. What his community does is teach and mentor entrepreneurs on how they can build and improve their own company. At the age of just 26 years, this man has established multiple multi-million dollar businesses. It speaks of both his agility and the power of social media.
Twitter is another powerful social media platform that helps you create awareness about your brand by letting you publish news and communicate with customers already interested in your brand.
Through Instagram and Facebook, you can increase your brand awareness by expanding your reach among their users. Facebook allows brands to use carousel ads and videos to reach out to their target audience. These ads allow the brands to reach their target market by giving access to their location, age, gender, and interests.
Similarly, Twitter lets brands create their awareness and increase exposure through their tweets. On Twitter, a brand can pay for impressions. For example, if you bid your amount per thousand impressions, then Twitter will enhance your campaign accordingly for the best achievable reach.
Conclusion
Your basic motive behind launching your business brainchild is to generate revenues. The good news is that now you can achieve this feat by focusing more on your digital marketing campaigns. The more exposure your brand gets, the increased number of sales will become your business’s destiny.
