The Best Practices of Improving UX in eCommerce Platforms

Improving UX in eCommerce

Improving UX in eCommerce

eCommerce is a common identity. And, it is also among the fastest-growing industries in the world. 

With the growing preference for online shopping, the size of the eCommerce market is estimated to reach around USD 17 Trillion by 2030, according to the information available in the public domain.

No matter how good the products are, eCommerce store owners should follow a set of best practices to get their products sold, and raise the popularity of the store. 

Failure to do so will result in all your efforts going in vain. Remember, the conversion rate has a direct impact on the profitability of an eCommerce store. 

Therefore, it is essential for eCommerce store owners to impart a good UX to their customers to prompt them to return again. 

eCommerce UX: What is it?

The buyer’s journey, which starts when a customer visits your page and ends when they purchase your goods, is all included in the eCommerce user experience. An eCommerce store’s UX can make or break the reputation of the business. 

A great user experience can persuade users to make purchases, boost customer confidence in your business, and create enduring bonds between brands and consumers. Confusion among website users, a high bounce rate, irritated customers, and low conversion rates can all result from a bad customer experience.

If you don’t offer a fantastic user experience on desktop and mobile, you run the risk of losing potential customers. According to the current trend, poor mobile experience made consumers not want to engage with a brand. Due to the eCommerce websites’ fastest-growing traffic from mobile devices, you need to make some responsive improvements to your website so that it looks excellent and works well across all screens.

Customers may find the things they are looking for more quickly with a positive user experience, which raises the order value.

Best UX Improving Methods

So, you should make efforts to improve the UX design of your eCommerce website to make it more profitable.

Here are the best practices of doing so:

#1. An Uncomplicated Homepage

The homepage creates the first impression on visitors. Users usually land on your homepage first, and it typically receives the most traffic. It must therefore appear uncluttered, and tidy, and have a clear purpose.

In order to make a strong first impression:

  • Adopt a consistent colour palette.
  • Make use of high-quality photographs and a straightforward, minimal design.
  • Emphasize the factors that have an impact.

#2. Smooth Checkout Procedure

Users may abandon online retailers if the checkout process is complicated. Users may give up an online purchase if the checkout procedure is overly lengthy or does not display necessary information.

To make checkout more efficient:

  • Use abbreviations to distinguish between information that is necessary and optional
  • Give upfront, precise shipping cost information.
  • To assist users in concentrating on their purchases, remove any distractions from the checkout process.
  • To let customers know how long a process will take, utilize unambiguous progress indicators like numbered steps or stages.

#3. Convenient Site Search Functionality

Although search engines are used in eCommerce, it is important to understand why customers use a search engines. People who use search engines are aware of what they are looking for, sometimes being as specific as a product name.

Having a search function on your website is so crucial. How to support the search function on an e-commerce website is as follows:

  • Encourage misspellings in the search terms. Users can make mistakes, after all, therefore you should assist them.
  • Make sure that everyone can see and use your search bar.
  • If your search terms don’t match any products, show recommended or comparable items.

Consider edge cases. For instance, be sure to allow two-character searches if a handful of your products have names of only two characters.

#4. Mobile Friendliness

Adapt your online store to mobile devices. Mobile customers explore eCommerce sites differently than desktop users do. Typically, they look hard and quickly for specific things. As a result, you should streamline and arrange the mobile user experience.

By putting into practise elements like:

  • Zooming in and out of product images
  • enduring menu bars
  • clickable scrolling buttons
  • Call-to-action buttons
  • Pop-ups that have been modified for mobile use

#5. Enhance Site Speed

Are you neglecting the speed of your web pages? Then, you should be aware that 53% of users will leave a website if it takes longer than three seconds to load. People feel impatient when a web page takes longer than three seconds to load, which frequently has an adverse effect on UX.

#6. Use High-Quality Images

The reduction of the gap between actual and virtual shopping experiences is a significant problem for online retailers. You can see and touch items in a physical store. Consequently, it is simpler for you to decide what to buy. However, there are some limitations to the online purchasing experience in this regard.

Good product photos are important in this situation. Several product features can be shown in high-quality product photos:

  • Images scaled down
  • Pictures of the item in use
  • Images of its texture taken up close
  • Product images taken at different angles

Detailed product information is also crucial in this situation. And, images carry a lot of information. However, users also need accurate, concise product descriptions to be sure they are purchasing the appropriate item.

#7. Transparency

More visitors will trust your website if it is more open about company policies, product specifics, and delivery.

Maintaining this openness will give your customers more assurance about their purchases because they will know they have all the facts they need to make informed choices. Consequently, it contributes to a better and more enjoyable user experience.


UX plays an important role in increasing the profitability of eCommerce businesses. With a good UX, such platforms can attract visitors. In addition, a good UX can make an eCommerce brand favourite among customers. We believe that this article will help you to improve the UX 

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Article Author Details

Mila Jones

Mila Jones is a Senior Business Consultant, with rich experience in the domains of technology consulting and strategy, she works with both established technology brands and market entrants to offer research inputs and insights on leveraging technology as a source of strategic competitive advantage. She is a prolific author and shares her expertise with tech enthusiasts on popular digital publishing platforms. She loves not only to write about several topics but also loves to explore new ideas about Lifestyle, Travel blogs and many more.