Top 5 Trending App Store Optimization Techniques to Boost Downloads

App Store Optimization (ASO) is a way to enhance the various aspects and features surrounding an app to ensure maximum downloads. It can also help in attaining a higher rank to appear ahead of other apps when it comes to search results. It is something similar to Search Engine Optimization but majorly focused on app enhancements. As the world slowly moves to app versions from websites, it becomes critical for any business to focus on apps.


While hiring an app store optimization company could work wonders for any business, here are some of the trending techniques that it can start off with.

Understanding Consumer Needs

This could be challenging at first since the business has to keep pace with the fast-changing consumer needs, but as it gains insights into the same, there are patterns to be learnt and understood. Right from demographics to explanations around why consumers make certain choices, it is crucial to get an understanding of all of it. This can help in designing an app that fits their requirement and thereby has a higher chance of getting more downloads.

Usage of Creative Titles

If a business has spent sufficient time in studying the keywords and search criteria, there are higher chances of framing an attractive title for the app. Such well-designed and creative titles can go a long way in-app store optimization because it tells the users what exactly they can look for in the app. It helps them in making a decision about using the app.

Maximizing Keywords

After a business has learnt about the keywords that consumers use for searching a relevant product or service, it can try to incorporate such keywords in the content. This applies mainly to the title and description of an app. The more the presence of keywords, the higher the chances of the business app showing up in search results. This is one of the main techniques used by most businesses as far as ASO app store optimization is concerned.

Compelling Description

Words play an important role in luring more audience to an app. This is why the description of an app has to be well-framed and infused with a good amount of creativity. Along with the content itself, it is important to use the right kind of font to ensure that the description is readable. The description must be constantly updated and changed depending on the respective scenarios and consumer expectations.

High-Quality Images

Creating a positive first impression on visitors is key to ensure app store optimization. An app that uses good quality images could end up being preferred over others, which do not focus on the images. For example, if it is a food delivery app, placing attractive food item images can gain consumer interest and thereby gain from frequent visits or purchases.

Creating a unique icon for the app, localizing the content and seeking reviews are some other trending techniques used in app store optimization. These are sure to result in higher sales for any business as long as they are focused on the end-user and designed by a good app store optimization company.

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Article Author Details

Daksh Sharma

Daksh Sharma works as a digital marketing analyst in New Delhi, India. He specialized in SEO, web designing and PPC.