Comprehensive Guide on External Factors Affecting Sales

A company’s revenue mostly depends on its sales. The greater the sales, are higher the revenue. No matter its size, every company emphasizes its sales department to profit, reputation, and name in the market. Sales are essential for the survival of the company or organization in the market. Some of the companies are asking for the help of sales outsourcing service providers to achieve their goals.

Both methods are beneficial in the attainment of a market niche and a brand name. But the sales results are not the same always; certain factors affect the sales of the company. Factors affecting the sale can either be internal or external. Both these types have different approaches to deal with.

External Factors Affecting Sales

Factors Affecting Sales

External factors are the ones that are not associated with the internal environment of the organization. On the other hand, internal factors that affect sales are the organization’s environment and strategies.

Top 6 external factors and their effects on sales

The external factors that affect the sales are not in human hands to control or stop. Sometimes these factors are not known and badly affect the sales of an organization. Proper strategy and planning can help in minimizing the loss in sales because of such external factors.

A company is said to be stable if it can react to such factors efficiently and timely because these factors are not known in advance; instead, they tend to appear anytime, anywhere. We will discuss some of the topmost factors that can affect the sales of a company severely.

1. Understanding consumer requirements

The consumer or the client always have changing product and service requirement. It becomes impossible for businesses to understand the needs and requirements of the consumers. You are not just entertaining one single customer or entity. Instead, groups of people have expectations from you. It becomes impossible to understand each customer and bring a product of their desire and demand.

This aspect lowers the business’s overall sales as the people buying it are not taking much interest than in the past. To overcome this external factor, understand your customer, understand their needs, and then introduce the product. Another way is outsourcing the sales services to understand the consumer well and then develop a strategy. Firms that are meant for sales outsourcing in Dubai build strategies that help understand the consumers’ needs.

2. Competing with the competitors

One of the significant aspects that affect sales is your competitors. If your competitor has strong roots in the market, it will be hard for you to increase your sales and bring more customers to buy your product.

Your competitors have a better image in the customers’ minds; it will be hard for you to create a better image in the same consumers’ minds.

3. The economy of the country

The economy of the country keeps changing, and the number of sales is dependent on the economy. When the country’s economic status is fair and progressive, it means the people of that country’s financial status is also good. In such economic conditions, people can buy your products.  If the economic conditions are worse, the chances of product sales become less.

4. Changing technologies

To cope with ever-changing technologies becomes impossible for businesses, and your competitor using the latest technologies for sales will take advantage of you.

5. Governmental rules and regulations

The rules and regulations on the methods for the sales of products keep changing. To obey the law and make higher sales in such conditions is very hard and challenging.

6. The weather conditions

Most of the sales tasks are done outside the organization’s premises. Harsh weather conditions are more likely to affect sales. Bad weather conditions may halt the sales operation of the company for a more extended period.

What are the other factors affecting sales?

The other factors that affect the sales of a company are known as internal factors. Some of the internal factors, such as low marketing strategy, can badly affect its overall sales. Sales teams work on a given plan, and if the strategy itself is not right enough, then the sales made through such strategies will also be not significant.

Another prominent factor is the competency of the sales team. If the team has no skills necessary to increase sales, then there are no chances for an organization to have higher sales with an incompetent team.

How to minimize external factors affecting sales

One has no control over the environmental factors but staying alert and ready for any challenge identifies a healthy and successful business. Learn about the factors that can affect your sales, prepare strategies to deal with such elements. To help develop strategies keeping the external factors in mind, many firms for Sales outsourcing in Dubai are providing their services. If you are looking to increase your sales, don’t hesitate to ask for help.

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Article Author Details

Louis Rolen

Louis Rolen is a digital marketing expert with more than six-year of experience in content marketing and SEO optimization. He helps businesses and brands to communicate with their target audience and customers. He is a regular contributor to The World Beast, TIM Blog, Explore Insiders, and other blogs.