No one can deny that ranking high on the App Store is one of the keys to accelerating business growth. But achieving top position on the App Store is not an easy task as we think, an app store is flooding with millions of apps which are being launched every day.
According to Statista, there were around 2.46 million Android apps available on App Stores during the second quarter of 2019 whereas there were around 1.96 million apps available on Apple’s App Store.
If you are wondering about differentiating your app in this flooded App Store, and want that people should easily discourse your app whenever they want then you must take app store optimization (ASO) into consideration. There are mainly 3 ways through which users find most of the app on the app store, they are:
- 1. Through general browsing in the App Store
- 2. Recommendations from other users, family, and friends.
- 3. Browsing the most popular or top-rated apps in the App Store.
Users search and download numerous apps from the App Store, they browse for a different app like gaming, business, educational, entertainment, food, and many more. In May 2019, Gaming apps were the most popular apps among people, there were around 25% of active apps available that fit in this category whereas business apps were the second-most popular category with 9.76%. (Source)
App ranking mostly depends upon the marketing strategy that you follow, your marketing strategy will determine how easily the visitors find your app on the app store. For ranking high on the app store you can use the most used and right trick that is App Store Optimization(ASO).
App Store Optimization(ASO)
App store optimization or ASO is an effective process of optimizing your app discoverability and rankings in the app stores. ASO is much similar to search engine optimization(SEO), which helps to enhance your app or website visibility.
Increased visibility will lead to increased app downloads, brand awareness, and also increases the possibility of app recommend to friends, family, and other users. An effective ASO strategy can help to grab the attention of the audience on the app store.
Following Points Explains How App Store Optimization(ASO) Can Be Beneficial for You:
- Improve your app rankings on the app store.
- It offers an increment for app reviews and ratings.
- Boost your brand exposure through new app discoveries.
- Improves your app downloads and in-app purchases.
- Drive more revenue for your business.
However, there are numerous factors that can be considered for ranking high on the app store. If you want a higher rank on the app store then you must capitalize on all the essential factors which are listed below.
App Title
Your app title should be pretty one line with the appropriate keyword used within it. The keyword which you use in your app title must have higher search volume and must describe your app very accurately. Try to keep your app title as short as possible because iOS 11 allows only 30 characters while Google Play offers 50 characters in the app title. Your app title can have a strong effect on the ranking of your app on the app store. It also plays a crucial role when app visitors want to understand what is the purpose of your app.
App Description
The app description provides a lot more room to set the keywords which you want but still, it will be good for you to choose the appropriate and right keyword for your app description. Also, make sure that this description represents your app accurately.
When app description is written in the right manner then it will surely offer a great opportunity to improve your impression on the app store. While writing the app description try to come up with a pleasant and informative description which described your app purpose effectively.
Make Your App Free
If you are aiming to follow the success path of an app like uber then it becomes mandatory for you to make your free for the users. After all free apps receive more downloads than paid apps.
According to a report generated on Aug 2019, nearly 96% of Android apps were freely available for the users. For improving your visibility and ranking on the app stores you will surely need a quick surge of downloads and how can you get that? is by making your app free.
According to a Statista report, Freemium is no 1 pricing model for most of the apps available on the App store. This pricing model works by offering free app download for the users, by making your app free for download you can grab initial swell of attraction from the users. This can help you improve your app download and also for gaining positive reviews for your app which is needed for steady growth.
Review & Rating
Apps having a higher rating and review rank high in the app store. If you want to improve your app review and rating then you can ask users to rate your application. Sometimes it becomes difficult when it comes to improving the rating of your app. It is advisable for you to build the app which offers the best users experience, if the users are happy with your app performance and working then they will surely offer the positive review and rating for your app.
Concluding Lines
No matter how much effort you have applied for crafting the app for your business, if you do not invest in promoting it then everything is useless. In this competitive era, it becomes mandatory for you to find effective app promotion strategies, no one will ever download your app if you are lacking with promoting strategy.
Above discussed were few ways using which you can increase your app downloads and create awareness. You can also take other factors into consideration such as App icon, App preview video, App screenshots, And last, an app indexing. All these factors will surely help you in improving app downloads and ranking high on the app store.
