How To Promote Your Music Online – Get your music career off to a great start by promoting your music online. Here are 11 great tips to do so.
Create an Official Website
Building a website that is informative, attractive, and easy to navigate is an important part of promoting your music online. Your site should be kept up-to-date at all times so that your fans can always find the information that they need. Having your own online property is important since social networks and other sites sometimes shut down without warning.
Grow Your Mailing List
Social networks are fickle. They choose which content a feature based on convoluted algorithms. If your content doesn’t meet the requirements of their algorithm, your fans may never see it. Another drawback of social media is that posts disappear quickly. That means that if your fans aren’t online when you post, they won’t see your content. A much better option is to create your own mailing list. This is one of the most effective ways to keep your fans up-to-date and informed about your band’s activities.
Post Your Songs On Sound Cloud
Sound Cloud makes it simple for people to stream your music according to SMVT. The platform has a vibrant, active community of users, many of whom curate and share content that they love. If you manage to connect with the right people, this platform provides an easy way to connect with others who might enjoy your songs.
Create An Online Press Kit
As a musician, you don’t just need to connect with your fans – you also need to connect with professionals in the industry. Creating an electronic press kit, which is more commonly referred to as an EPK, is an important part of doing just that. Your press kit should include a current bio, samples of your music, high-quality photographs and videos, information about your touring schedule, any past media coverage that you have received, and details on how you can be contacted. Press kits like these can be used for everything from promoting your songs to scheduling stops on your tour.
Create A Strong Presence On Facebook
Facebook dominates the world of social media, far eclipsing the other social networks in terms of the number of users. Sadly, however, the algorithm that Facebook relies on for displaying content has made it a lot more challenging for unknown bands or musicians to get discovered. Even if you have a lot of fans, your posts may only reach about 2% of those people. If you want to increase visibility, you can promote your posts by paying Facebook. Before you do that, however, you need to stop and ask if that is a wise investment for your band.
Before jumping in and paying to promote your songs, make sure you fully understand the Ad Manager provided by Facebook. Even though this is a powerful promotional tool, it can take quite a bit of time to master. If you learn how to use it correctly, however, it can be a cost-effective way to get more people to hear your music.
Establish A Presence On Twitter
Twitter is ideal for letting your fans know what is going on at any given moment. It is a great place to share news or brief comments about topics that may interest your fans. If you want, you can even encourage engagement by having Q&A sessions with your followers.
Get Active On Instagram
Instagram was acquired by Facebook quite a few years ago. This platform is designed for sharing photos, making it a powerful branding tool for bands. Instagram also has built-in tools allowing you to share your posts through other social networks. This is a good option if you don’t have a lot of time.
Like your Facebook posts, you can also promote your Instagram posts. The process is identical since you use Facebook’s Ad Manager for both. You just need to make sure that your Instagram account is linked to your Facebook account. As long as it is, you can start promoting your posts right away.
Try Snapchat
If the average age of your fans is relatively low, Snapchat may be a good promotional tool. With this platform, you can share photos or short videos. The idea is to capture what is happening at any given moment, making it a great option for giving fans a behind-the-scenes glimpse into your life. Since the platform is casual, your followers won’t feel like they are being marketed to.
Experiment With Online Music Streaming Providers
Pandora, Apple Music, Spotify, and Tidal all allow you to upload music that your fans can then stream. If you can get your songs added to popular playlists, it is a great way to spread the word about your music. Playlists exist for every style of music and for just about every topic that you could imagine, making this a great way to connect with people who are interested in the music you create.
Upload Videos Or Music To YouTube
The biggest music streaming service online is YouTube. As a search engine, it ranks just behind Google, coming in as the second biggest. Uploading your content to YouTube is an excellent way to connect with both current and new fans.
Try Blogging
Blogging is a great way to give your fans a glimpse behind-the-scenes, letting them know what is going on at any particular time. You could create posts explaining your lyrics, describing how you come up with your ideas, reviewing your favorite albums, talking about your upcoming tour, or discussing anything else you think your fans may find interesting.
