How to Write Good Instagram Captions

Instagram is all about sharing beautiful images. The main reason why one needs to focus on Instagram strategy is that more than 80% of social media browsing takes place on mobile devices. Instagram had rapid growth over the past several years plus its popularity cannot be ignored. More than 70% of companies in the United States had an Instagram profile in 2017.

How to Write Good Instagram Captions

Writing bold Instagram captions is incredibly important. There is also a lot to say about the power of storytelling.  It is important to write an attractive caption that fits one’s picture and videos. A caption helps in gaining the praise for the post and videos. An Instagram caption is the written description or explanation about the picture to provide more content. The caption should also speak to the audience. A person needs to be very conscious while writing a caption as it can make or break one’s Instagram marketing game. When a person starts using Instagram captions, there is a great chance of building a connection with the people and inspire people to talk and ask questions related to that post. Every picture tells a story but writing a good Instagram caption can act as an asset on Instagram which builds trust amongst your followers.

Captions used can be approximate up to 340 words including the Emoji and up to 30  hashtags. Emojis or animated icons can help draw the reader’s eye in and are a great way to add a bit of personality. Emojis can also stand in for entire words, keeping the content short and fun.  Users must realize that the viewers scroll through their feeds quickly so the user should keep their captions clear and precise as well as concise. One should optimize the length of their content which won’t make the readers bored.  It is not easy to craft a story for every photo or video one publishes on Instagram. The caption is cut off in the feeds after a few lines of text, so one should try to use the most important words at the beginning of the caption. If one wants their caption to display, Instagram recommends using 125 characters or fewer.  One can use the Emojis or dots to give their posts helpful information along with some beautiful visuals too. Instagram Captions are critical to one’s success on the platform yet they are often overlooked.

One should take their time and should not be afraid to go through the several drafts, especially if the caption is more than a few lines long. The user should have someone else to edit their work. It is said that a fresh pair of eyes will pick up mistakes where the writer may have gone missed after spending so much time staring at the text.  One should use hashtags that are relevant to their posts and Target audience.

One of the easiest ways to get more comments on your photos by using the caption to pose a question to their followers. The question can be a skill-testing question, an open ending question, or multiple choice. The caption can also be used to get tips and recommendations from the audience. The user should tag the location along with the pictures because it will appear with the other photos and videos tagged at that location. The post with the most likes and comments will be shown up as Top post on that locations page. It is a great way for the people who might not follow you to see your post as well. One must keep the location out of the caption and tag it instead.

If the person has an e-commerce store the ultimate goal of their Instagram page should be to get more sales from their followers. To get the people to purchase their products they have to get them to their website first since purchases can’t be made directly from the Instagram platform. The user should also be tracking where their website traffic is coming from. Create a URL with a tracking code to see the number of referrals from their Instagram page. That will help the user to gauge how successful their strategy is. It’s always important to measure results, so establish a benchmark to improve upon. Add that unique line to the Instagram bio. Then, the users can use their caption to refer their followers to the link.

The user can use contests as a way to promote their brand on Instagram. Nothing can get people excited like the opportunity to get something for free. This strategy will drive engagement if one can write a great caption.  Whenever you are Posting images that feature other people or brands, it is nice to give them a short out. Including other Instagram accounts in your caption is a great way to connect with other users and build your audience through some cross-promotion. Branded hashtags are a great way to promote product launches, promotions, contests, and sponsored events. More than 70% of hashtags on Instagram are branded.

If you want to point your followers to your latest blog post, do what The Design Files does and simply tell people to click the link in your bio.

The Instagram caption is one of the most valuable pieces of real estate on the platform and you must use it well to fuel your Instagram marketing efforts. No matter what you are promoting on Instagram whether it’s your business or a product following the tips mentioned above will help you write good Instagram captions that get more engagement and ultimately, build your online community. Writing an Instagram caption does take a bit of practice. Rather than writing your caption in a rush take a time to consider what type of caption you want to publish and include a CTA  where possible. It’s always better to do a couple of rewrites until you are satisfied that your caption perfectly captures what you want to say. Do not forget to include an Instagram caption in your overall marketing plan for the platform.

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Article Author Details

Abhishek Choudhary

Abhishek is a technology enthusiast who loves to study and examine the changes in technology in our ever-changing world. He is the editor of Geeks Gyaan, A Technology blog where he writes about the latest events happening in the tech world.