The demand for online shopping is significantly increasing, which has compelled many traditional retailers to move their stores online. A report by the official site of Shopify states that global online sales are expected to reach $8 trillion by 2026. Hence, retailers are increasingly looking to develop an online store to boost their sales and reach more customers, irrespective of their geographical location. When it comes to choosing an eCommerce platform, Shopify has emerged as one of the most widely used platforms. But as the eCommerce industry evolves, many emerging trends empower Shopify to ensure enhanced functionality for the online store. However, you must also partner with a reliable Shopify development company to ensure these trending technologies are integrated into the store.
In the blog below, we will discover the key trends that power Shopify for eCommerce development.
Top 10 Shopify Trends that Online Retailers Should Look Out for in 2024
Shopify is a robust SaaS platform that offers various capabilities to an online store. Incorporating the latest technology trends into this platform accelerates the store’s performance and optimization. So, here are the top 10 Shopify trends that online retailers should look out for in the current scenario.
1. Headless Commerce
Headless commerce is a game-changer for retailers looking to provide seamless, personalized shopping experiences. By decoupling the front end and back end, the headless architecture allows for greater flexibility and customization. Shopify Plus empowers retailers to leverage this trend, offering APIs integrating with various frontend technologies like React, Vue.js, or Angular, allowing for a truly unique and responsive online store. You can ask the eCommerce development company to utilize the headless commerce architecture for your online store, make it more compatible with multiple technologies, and enable streamlined content management and delivery.
AR-enabled Shopping
Incorporating AR into your online store is becoming more accessible through Shopify. With AR, customers can visualize products in their real-world environment before making a purchase. This trend enhances the online shopping experience, reduces uncertainty, and boosts conversion rates. By leveraging Shopify development services, you can integrate AR technology into your online store and make it more immersive for your customers.
3. AI-Powered Personalization
Shopify is making strides in AI integration, providing retailers with powerful tools to analyze customer data and offer personalized shopping experiences. Machine learning algorithms can predict user behavior, recommend products, and tailor their shopping journey. This trend improves customer engagement and drives sales.
4. Voice Commerce
Voice commerce is rising, thanks to smart devices like Amazon Echo and Google Home. Shopify’s compatibility with voice assistants is a trend that enables retailers to tap into this emerging market. By optimizing your store for voice search, you can make it easier for customers to find and purchase your products through voice commands.
5. Progressive Web Apps (PWAs)
PWAs are gaining traction in eCommerce because they offer a mobile app-like experience through a web browser. Shopify is actively promoting the development of PWAs, helping retailers create faster, more engaging, and user-friendly online stores. PWAs enhance page load times, which makes the shopping experience smoother and reduces bounce rates. A professional Progressive web app development company can develop a custom PWA for your eCommerce store.
6. Sustainability and Green Initiatives
Online retailers are expected to follow suit as the world becomes more environmentally conscious. Shopify supports this trend by offering tools to help businesses become more sustainable. By leveraging eCommerce development services, you can initiate sustainability in your products and services and attract eco-conscious customers to contribute to a greener future.
7. Omnichannel Selling
Shopify continuously expands its omnichannel capabilities, allowing retailers to reach customers wherever they are. Integrating social media platforms, marketplaces, and in-person sales enables businesses to extend their reach and sell products seamlessly across various channels. This trend is essential for retailers aiming to maximize their online presence.
8. Mobile Optimization
Mobile optimization is not a new trend, but it remains crucial. Shopify emphasizes the importance of mobile-friendly designs and responsive layouts as mobile shopping grows. With features like accelerated mobile pages (AMP) and improved mobile checkout processes, Shopify ensures that retailers can effectively cater to their mobile audience. The eCommerce development company you’re hiring will ensure the store is mobile-friendly and can run smoothly over every screen.
9. Subscription and Recurring Billing Models
Subscription-based eCommerce models are becoming increasingly popular. Shopify supports this trend with its subscription commerce platform, making it easier for retailers to choose the best-fit subscription model for their stores and change the subscription model as per their requirements. This allows businesses to secure recurring revenue and build long-term customer relationships.
Also read: What are the Advantages of Cloud-Native App Development?
10 Influencer Marketing
Influencer marketing is one of the most important trends that has gained popularity amongst users these days. It allows retailers to connect with social media influencers and ask them to showcase their brand and products over social media channels. These influencers are frequently perceived as more genuine and personable, making their endorsements more powerful. The online stores developed with Shopify can utilize this trend as it promotes Social commerce and will enable the retailers to connect indirectly with their target audience and boost their sales.
Conclusion
Shopify is one of the widely used eCommerce platforms, and there are various trends, such as omnichannel selling, AR and VR, headless commerce capabilities, etc, that power this platform for online retailers. If you plan to build an online store with Shopify, partner with an expert Shopify development company that will integrate the store with custom APIs and modern technologies to help it stand out amongst customers.
