Simple Tweaks That Can Maximize ROI in Your Google Ads

Google Advertising is an effective way to search for products and services for your business, similar to the ones you offer, to gain relevant traffic or potential customers. You can increase your store visits, enhance your website traffic, and receive more calls with Google Ads.

Maximize ROI in Your Google Ads

Google Advertising allows you to create and share real-time ads (using desktop and mobile) in your audience. This means your business is currently appearing on the SERP (search engine results page), so your potential customers can search for similar products and services through Google search. This way, you reach your audience where it makes sense for them to find your ad.

What Is Google AdWords ROI?

ROI is the abbreviation of return on investment, so when it comes to Google AdWords, you have the benefit of spending the same amount of money as you get from your Google ads. You have to subtract the total cost from the revenue and divide it by the total amount (cost of goods sold) to calculate it.

Tweaks That Growing Your AdWords ROI

Although Google makes launching surprisingly easy, there is no doubt that it will become the largest advertising platform competition in the world. An effective campaign will not be created rapidly but opening a new account is much easier. Even you can open your account within minutes. Losing money with Google ads is easy if you are not careful. When the game changes, what worked yesterday might not work tomorrow.

The keyword List Will Drive Your AdWords ROI

Start using industry-standard tools like Moz, Ahrefs, and SEMrush to get high-quality keywords for your business. That is only the beginning. After that, you should improve the overall balance of match types to ensure you attract high-quality traffic and maintain the availability of less expensive keywords.

By using a wide range of match combinations and phrase matching, you can find new search terms for your target audience, and add bad keywords to filter out inappropriate traffic. The wise use of a wide range of modified conversions can increase the value of your ad and ultimately improve your Google Ads ROI.

  1. Make various landing pages for a single campaign

Each ad does not improve the QS or Creating a unique landing page for the respective copy of the ad. If you change your ad campaigns it has a direct impact on ROI. A great way to improve ROI is to create a separate landing page for each visitor category. All businesses target a large audience. For example, if you run an e-commerce store, you will have multiple products in different categories and locations.

  1. Monitor the Campaign with Data Analytics

Paid ads are an ongoing process. Even after you upgrade your campaign to get started, you need to carefully monitor it to make sure it gets results. You are always ready to adapt changes or customer interest because your competitors will always respond and try different strategies. It is becoming harder to get to the edge of the competition because the keywords are so competitive. Sometimes, you only want to make a small profit.

Data analytics is the best way to track your ad campaign. You can use that information to improve your knowledge of how to best serve your customers and make the best decision that will improve your advertising performance.

  • Know Your Quality Score

Quality rating not only has a significant impact on the cost of search campaigns but also helps determine the quality of advertising. Google does not want to do anything with you if you provide a low-quality experience.

Google determines this by taking into account the following factors for search engine,

  • Keyword relevance for its ad group,    
  • Your landing page performance,        
  • Click-through ratio,    
  • Ad text suitable. The best rating is 10 and the worst is 1. 

Having a high rating means you pay less per click and get better space for your ads. This will increase your ROI.

  1. Use Retargeting

Remarketing and retargeting allow you to deliver ads to users who visit your website. For instance, if someone gets off his cart in your online store or leaves your website without a purchase, re-marketing can help them reconnect by displaying relevant ads on different devices.

  1. Remarketing is like jet-fuel to increase ROI

This is one of the most effective ways to make a difference with a small investment. It’s not just about direct sales. You can increase sales or brand awareness through retargeting based on your promotional goals.

  1. Test

Finding the right formula to boost your ROI in AdWords is a test. Fortunately, Google has its advertising update and testing tools that can help you do quick and easy tests for minimal funds. Google Optimize is a tool that helps you measure and improve the ROI of your campaigns for these purposes.

Read: Importance of Google Adwords and PPC Advertising for Small Business

Let’s do numerous tasks to determine which ads work best for you and do A/B testing. You can relate copy texts, keywords, landing pages, and more.

Why do we get ads on Google?

Google is looking for 76% of the global market share and is one of the major search engines. Google takes more than 5 billion search inquiries a day and it became the most used search engine. The Google advertising platform has been around for almost two decades, giving some seniority to paid advertising.

Read: How Much is a Google Pay-Per-Click Campaign?

Google resources can be used in conjunction with organic results and paid to advertise and it is used by people around the world to ask their queries. Additionally, advertisers spend $1 and they earn $8 for each Google ad according to Google.

Final Thoughts

Measuring your ROI is important when making the best decision on your advertising budget and finding the profitability of your Google advertising. The higher return on investment is better. Therefore, consider these tips to increase your Google AdWords ROI. The best and most intelligent way to achieve the effectiveness of your advertising ROI is to check and evaluate a small amount of money. After getting your test results you can easily measure and invest more money.

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Article Author Details


Venkatesh is a serial entrepreneur with a distinct passion for taking nascent businesses to great heights. An early entrant in the mobile application technology, Venkatesh grew his flagship company, Dot Com Infoway (DCI) to be recognized as one of the world’s leading digital marketing, web, and mobile app development & marketing companies. Additionally, Venkatesh is the Co-founder of Magzter Inc., the world's largest and fastest growing cross platform global digital magazine store. An inspiration to all DCI teammates, Venkatesh drives multiple businesses and priorities with uncanny ease and enthusiasm. He is often heard saying, "Everything is possible, especially the impossible,” to his colleagues.