Top Tips to Boost Your PPC Campaign for Real Estate Business

Today, when everything is going paid, it is not easy to bag the top position in Google search pages solely with organic SEO. Then, the search engine giant will change optimization guidelines and the number of organic search results. You need to adapt to the changes to continue generating leads and sales. There is no shortcut to the process. You will need to spend some time and effort to succeed in your website marketing. One such method is your pay-per-click (PPC) campaign. It could have a beneficial effect on your real estate business. Therefore, it is high time that you invest in PPC.

Top Tips to Boost Your PPC Campaign for Real Estate Business

Hire a professional, who is knowledgeable about paid marketing to help you optimize your website quickly and boost your apartment PPC account. It is a learning curve for you as well with numerous trials and opportunities.

According to an article published on, creating ad copy is one of the most essential elements of a PPC campaign for your real estate business. It is not as traditional advertising in which you can communicate your message using numerous lines and paragraphs. PPC calls for a very limited amount of space for placing the ad copy. As far as Google AdWords are concerned, you cannot write an ad copy that exceeds 95 characters that include 35 characters on each of the 2 lines and 25 characters for the ad heading.

Therefore, if you want to learn more about PPC campaign for your real estate business, here some of the top tips to help you:

Geo-targeting is the key

When you are using the Location option, make the most out of the recommend setting People In or those showing interest in, your People In and targeted locations, or people showing interest in, or your excluded locations. You can adjust these once your account gains some data or information. The recommended settings may help a person who is looking for your apartments or housing in the targeted locations but not physically present in that area.

When it comes to city targeting, pick the largest metro area close to the targeted location. You will notice that most individuals will move within this city or suburb for that matter. You need to consult with an AdWords representative and find yourself bidding against yourself with matching geo-bids.

If you study deeply, you will notice that Google defaults the nearest identifiable location to figure out the bid adjustment. It means an additional layer of control when an advanced geo-targeting plan is implemented.

Use negative search terms for the best results

Usually, negative keywords or KWs means search criteria to stop your ad from displaying in the search results. Suppose, you do not want to deal with specific properties or type of homes! You can list these as your negative KWsand each time a user initiates a search using those KWs, it prevents your ad from displaying in the search results. This way, you can show only those results that you want to show or take help from Get House Deals.

Not all city names are unique. Again, not all community brand names are inimitable. The solution is eliminating clicks created by such different city searches. What are you supposed to do in such a situation? Build a separate negative KW list, especially for state and state abbreviations. It would help in the removal of numerous duplicate or un-targeted searches.

Eliminating low-intent visitors

Today, Google has become quite liberal with KW matching even exact matches. Therefore, preventing a range of search term matching has become all the more difficult. Take some time out of your busy schedule to research on a default negative KW list. For every new PPC campaign, use this list to your ad campaign together with the state negatives. It is a usual and standard process to follow for better PPC campaign results.

Then, such negative KWs integrate everything from home depot, craigslist, Zillow, tiny, section 8, and resume. When you decide to focus on the negative KW list, make sure you do not remove any search term that you actually want to use for showing up in Google search results.

Bid on your brand terms

There is a lot of debate on whether to use brand terms or not. When it comes to your real estate business, the process of discovery is inimitable and calls for the implementation of your brand terms. People looking for homes and apartments learn about communities and locations in many ways. These include craigslist, physical signs, apartment guide, a friend or colleague, and many more. Then, such sources may not always offer sufficient information.

That is why you need brand search terms on Google for additional information related to your real estate business. It also implies that buyers looking for your precise brand name or other details are more probable to become your qualified leads. It is up to you to make the most out of these lower funnel visitors.

If your competitors are purchasing your brand name, they will possibly come into view on top of your branded organic listing.

Real estate aggregators including new homes and apartments, who like to bid largely on brand KWs by brand and name as well as state or city KWs, will happily occupy the top spot.

When a customer clicks through, they are just a click away from seeing all of your local competitors in the real estate business. Remember that if your competitors are stealing your qualified or warm leads, you are doing SEM all wrong. Therefore, always take the help of a qualified and trained SEM expert who knows the rules of the game.

Focus on ad extensions

Google rolled out an ad-rank formula update that matters in ad extensions today. Therefore, besides their worth for real estate, it is a smart and wise practice to make the most of at least three ad extensions for each advertisement.

Location extensions help to provide the visitor with the distance to your area and city (mobile), a clickable call button, the area’s street address (computer), and a clickable access to a detailed page for the area or location including information like phone numbers, hours, customer ratings, directions, and photos.


Now that you have these tips ready, use these wisely to take the PPC campaign to the next level for your real estate business.

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Eva Vergis

Eva Vergis is a notable and influential lifestyle writer. She is a mom of two and a successful homemaker. She loves to cook and create beautiful projects with her family. She writes informative and fun articles that her readers love and enjoy. You can directly connect with her on email id- [email protected] or visit her website