New business owners have a lot on their plates. All the decisions that need to be made can be overwhelming. This is especially true when you are trying to decide between establishing an in-house marketing team or outsourcing these needs to a marketing agency.
There are pros and cons to both ideas. Your decision should come down to more than just the cost. It’s also not a decision you can make by looking at how well a certain approach worked for your competition or another business owner. Marketing is complex, but unique to the individual business practice. One size doesn’t fit all. There are a few key points to consider.
The Company Values and Vision
When you are going to spending your hard-earned money to promote your company, you want to work with a partner that understands your vision. A company that maintains the same values and enhances the company culture. This isn’t always going to be easy to find, so if these elements are really important to you, then it is better to stay in-house with your marketing efforts. A full-time employee will have a personal understanding of the heartbeat of your company over an external marketing team.
Employees With Diverse Marketing Skillsets, Knowing Your Marketing Team
Understanding your teams strengths will help your company succeed
If you have a small company, your employees may not have the skillsets or experience needed to come up with solid marketing strategies. The digital age has changed the game on marketing. Those working in the field need to be in the know on email marketing, web development, pay-per-click advertising and social selling trends. Trying to accumulate this kind of talent could be an expensive venture for your company. It may be more cost-efficient to look at an SEO service agency or marketing team specializing in digital marketing. Expert agencies are dedicated to their craft. They have employees that keep up with the latest trends and tech options. This takes a lot of stress from your budget and labor force.
The Influence of Politics On your Marketing Team
No matter how professional you think your office and business is run, workplace politics are bound to get in the way of decision-making. Office drama can frustrate the best of employees. The quality of work can start to slip when talented people focus on politics and not their jobs. A third-party marketing group can help your office avoid this negative energy and deliver consistency with your marketing strategy. This is one way to keep the focus on what is really important.
Best Marketing Practices as Priority
Digital marketing has redefined the field for companies of all sizes, and remaining competitive means having access to the tools that are trending. Technology continues to evolve, and what was effective yesterday may be obsolete in a month. Your company budget can get blown away by the continuous training and reorganizing that needs to occur in order to remain current. Without the ability to adapt at a moment’s notice, your company could get left behind. With a third-party agency, their whole business revolves around the best in digital marketing tools and tactics. They jump on cutting edge technologies and attend the training or conferences. You can surpass the limits of your budget and employee experience when you choose a marketing agency.
Marketing Timelines and Scalability
If you need to have your marking situation correct right now, you may not have the time to hire and train the right people for the job. If you are losing customers because of a poor web site design or the inability to accept online purchases, you can ‘t wait months for someone in-house to make the necessary changes. The quickest way to get your business strategy back on track is through a third-party agency. You also have the option to scale your marketing needs up or down when you rely on an external company. When the needs are urgent, going outside the business can provide a timely solution.
Making the choice between a marketing partner or staying with in-house employees isn’t just about the money. There is so much more that needs to be factored into your decisions. The bottom line is the present and future success of your business. For many, an outside marketing agency helps achieve these goals more effectively.
