The world of advertising is facing continuous evolution because of the advent of digital technology. You can easily lose track of the fast-paced changes occurring in the Signage and advertising industry if you don’t make an active effort to keep up.
Traditional Signage has its own place and significance in the advertisement industry. But nowadays, your advertisement will be considered by the target audience in a corporate hub like UAE as obsolete, or a campaign from the stone ages. If you want your brand to look up-to-date in all aspects, you have to invest in digital Signage. For this purpose, you need to get yourself acquainted with the latest trends in the world of digital Signage in the year 2025.
This article aims to introduce you to top trends in the digital signage industry, which all small and big businesses need to incorporate in their advertisement strategies.
Five hot trends in modern digital Signage
Modern times demand you to keep up with the trends of the market so as to ensure your business sustains in the market. Some businesses play the role of trendsetters. Since people know those brands well and tend to compare any brand’s marketing or Signage with those big names, it is important that you identify those trends and follow them to the maximum extent.
Although there’s no need to jump the bandwagon without ensuring that a trend will work out for your brand like those big names, the said trends for the year 2020 are as follows:
- High interactivity
In a world where people have short attention spans – thanks to the ubiquitous digital screen- making signage interactive will pay dividends. Instead of relying on the information display, you can take a step ahead. Make the signage interactive. Just like the drive-through of McDonald’s are interactive, you can make your retail’s digital signboards interactive.
Enable people to play trivia there on the boards, or you can take audio feedback from the customers visiting the stores. In the twenty-first century, there’s never been a dull moment if you consider technological revolutions. Thus thinking out of the box is no more an option; it has become a necessity for all businesses.
- Screen traffic analytics
Every law-abiding citizen stops over on a traffic signal. Very often, there are signboards, digital as well as traditional with rotating visuals that display advertising content. How to stand out then? Install sensors to measure traffic statistics in real-time, and visualize those screen traffic analytics, and tag it as ‘powered by “your company name.”‘ Facilitating a customer is one of the easiest ways to grab attention.
People who are not even interested in your line of business will get to know that a brand by so and so name exists, and they will definitely run a Google search for learning about it. In this way, you will be getting an increase in the recognition of your brand.
- Data visualization dashboards
With the wide prevalence of data collection methods and easy access to information, making data related to your business available to masses is an important trend in the world of digital Signage.You need to be sure that you hire professionals for Signage for your Dubai based retail business to incorporate a digital dashboard in your Signage. You can display information relevant to your retails or display statistics related to an ongoing calamity that has struck the world.
- Mobile controlled Signage
Rapid advancements in technology have made room for interaction between humans and machines as well as that of mobile devices with digital Signage. You can easily install the capacity to interact with mobile devices in your digital Signage with the help of sensors.
The common applications can include orders from outside the restaurant, or room booking information on your phone as the devices reach a certain threshold of proximity with the hotel. You can enable the target customer to make use of information by enabling them to see the result of their query on their mobile screen.
- Pubic content screening
Outdoor Digital Signage is increasingly becoming a common source of public content for the consumption of all kinds of people who pass by your retail outlet. Seeking help for signage Dubai based professionals will help you incorporate the public content screens with your brand advertisement like wall clock price in Pakistan. It can prove to be the most practical promotion tactic for your business.
Public content may include important news, sports screening, or occasional movie screenings.
Digital Signage is the trend of the day!
Keeping an eye on market trends is essential for your business. But before following any trend, you need to think practically whether a certain trend will prove beneficial for your business or it is suitable for a certain kind of business only. This practical approach will take you a long way in the market.
